The Ledger
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Söderström: Spotify designed its free mobile tier to counter-position YouTube
“We licensed a foreground, a background shuffled here where you can play any playlist you want in shuffle mode in the background forever, but you actually can't play on demand in the foreground. So it turns out that Spotify mobile Works exactly where YouTube mo…”
Söderström: Spotify cannot test features without paying upfront music licensing costs
“And that's actually a problem with being big. We can't really just try things. We have to license them first, which means we take the cost up front.”
Söderström: Spotify ran an internal bet called 'AI is the product'
“We literally had, have had, we have a bets board where we kind of stack crank what we're doing. We literally had a bet called AI is the product. For like two years to really emphasize the shift, getting people in that mindset”
Spotify treated COVID-19 consumer behavior as an anomaly and maintained car investments
“We chose the former. We said that we're going to model this as an anomaly, and we kept investing in The world going back to normal”
Söderström: Most video podcast consumption on Spotify occurs in background
“People consume the vast majority of these shows in the, not the vast majority, the majority of these shows in the background, but they do bring it up every now and then to see what they are talking about, who is talking.”
Söderström: I do not make most product decisions at Spotify
“And so I actually don't make a lot of the product decisions at Spotify.”