The Ledger
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Ely Lerner structures startup advisory deals on a month-to-month flexible basis
“My advising is month to month, week to week. Like the way that I'm doing my engagements is we just work together. And if any given time, either of us feels like we're not getting enough value out of the relationship, we just stop. And there's, you're not, ther…”
Ely Lerner uses a freemium model before formalizing startup advisory agreements
“My model is I meet as many founders as I can, and I help them as much as I can for free. And we work together. And if at some point we feel like I have capacity and there's a good fit and I'm bringing a lot of value, then we formalize the relationship.”