The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Crespo: Winning US enterprise software buyers is easier than in Europe
“A lot of people say it's harder than you think, where I think it's actually easier than you think. Because I said it's hard, yes, but it's easier than in Europe. People buy faster.”
Eleonore Crespo May 9, 2025 ▶ 48:26 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
Insight
Crespo: Pigment aims for $1T, but current platform won't get them there
“Nothing is preventing me from thinking how can I create a trillion dollar company out there? So what I am constantly thinking about, and this is where you need to think slow, is what is the second, the third, the fourth act of pigment? Because the platform we …”
Eleonore Crespo May 9, 2025 ▶ 1:05:21 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
Insight
Crespo: Pigment refuses to hire friends to ensure novel perspectives
“I'm not hiring my friends at Pigment. I'm hiring people that I don't know about that can bring things that I don't know.”
Eleonore Crespo May 9, 2025 ▶ 6:18 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
Insight
Crespo: Co-CEO Model Lets Companies Spend Double Time With Customers
“Well, when you are co-CEO, you actually have that superpower of being able to spend twice as much time with your customer, listening to them.”
Eleonore Crespo May 9, 2025 ▶ 13:34 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
Insight
Crespo Advises Founders to Spend Time Working in Venture Capital
“It's something I would advise to any founder, pretty much being a VC, because it created so many things.”
Eleonore Crespo May 9, 2025 ▶ 15:04 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
Insight
Crespo: Interview 20 top executives to learn to hire for unknown roles
“For me, the biggest advice is go human to human. Ask, when you're hiring your CRO, ask the 20 best CROs out there. Best CROs, again, in your category. What have they done so great? What makes them so different? That's really my number one advice to anyone.”
Eleonore Crespo May 9, 2025 ▶ 23:48 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
Insight
Crespo: Startups get individual board members, not VC fund brands
“And at your board, you get one person. You don't get a brand.”
Eleonore Crespo May 9, 2025 ▶ 38:21 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
Insight
Crespo: Startup board members hold more power than CEOs realize
“The power of the board is bigger than you think. If the board wants to fire you one day, probably they can.”
Eleonore Crespo May 9, 2025 ▶ 40:43 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
Insight
Crespo: U.S. Tech Dominance Driven by Superior Storytelling and Marketing
“The reality is that you can see the power of many U.S. Companies out there is a power of marketing, how much they have understood the importance of marketing and storytelling, and that's what I'm learned, like, that's what I've learned at INDEX, the importance…”
Eleonore Crespo May 9, 2025 ▶ 16:23 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
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