The Ledger
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Forward Partners primarily backs solo, non-technical founders
“So at Forward Partners, we tend to take people that are in, in the main solo founders who, you know, tend to be non-technical.”
Forward Partners spends the first month of its program on customer research
“We have a 12 month program that we try to get them to a valuable business. But we spend a month, you know, really thinking about that problem, which then feeds into the first product solution and the value proposition that they create.”
Lexoo launched by manually matching clients before building automated software
“They launched with a homepage and a form, and after the month of interviews, at that point, Daniel, the founder, was doing everything by hand. So Inquiry would come in to find a lawyer, he would be speaking to that person, he would be going to find a lawyer, t…”
Forward Partners invests at the idea stage before products are built
“And for us, for the idea stage, it's even more important because, you know, our founders don't even have any they don't even have a product yet.”
Forward Partners sets macro investment themes rather than brainstorming specific ideas
“Internally, we have our own investment themes where we will be researching different sectors. We'll be, you know, looking at, like, long-term trends in technology and you know, seeing where kind of consumer behavior is going. Internally, we're not actually bra…”