The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Powers: Hoka will never market directly to mass-market casual consumers
“We're not going to market mass market to the casual consumer out there. That's not who we are. We are performance brand through and through.”
Powers: Hoka had to pull back inventory and close accounts early on
“We actually went through a period early on where we had a lot of markdown inventory in the channel. We were selling off price to people, and it was because we were trying to chase a growth number. So fortunately, we recognized that early on, and we pulled back…”
Dave Powers: UGG has grown into a $2 billion-plus brand
“And so we've been able to tap into those two insights to build what we are now, a two billion dollar plus brand.”
Deckers told Wall Street in 2016 it would prioritize profitability over revenue
“We told the street we're going to pull back on revenue growth, but we're going to improve our profit profile.”
Powers: Deckers avoids consumer-facing corporate branding, focusing Deckers name on investors
“Well, you know, we're holding company for the brands, right? We're not expecting or trying to get consumers to know Deckers. That's not our goal. We want investors to know Deckers, and they do, but we're not pushing the Decker's name to consumers.”
Powers: Direct-to-consumer is Deckers' most profitable channel
“Our DDC channel is our most profitable channel, right? Margin and profit.”
Dave Powers: 2023 UTMB and Ironman Champions Both Competed in Hoka
“The winner of the ultra marathon, the UTMB at the ultra marathon, but the ultra trail Montblanc and Chamonix, you know, the winner of that race was wearing Hoka. And two weeks later, the winner of the Ironman championships in Nice was wearing Hoka.”
Dave Powers: Oprah's endorsement triggered 5 years of intense UGG demand
“At that time, yes. Oh yeah. I mean, they were chasing business. It was a freight strain, and they were just trying to keep up for a good five years.”
Powers: Deckers operates at an 18% operating profit margin
“You know, the good news is we have very healthy profit margins. You know, we're in 18 Percent operating profit.”
Powers: Footwear margins average 10-12%, while Crocs achieves high twenties
“Above 10% is, is healthy, probably average 10 to 12. And, you know, so you have folks out there like Crocs, which is, you know, high twenties.”
Dave Powers: Deckers' best decision was reallocating capital to Hoka and Ugg in 2016
“You know, what myself and the finance leaders at the time did in 16 and 17 would say, actually, no, you don't all need that money. These two things need that money. And we're going to reset. That was the biggest reallocation success that we had.”