The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Approximately 70% of growth experiments and 50% of startup investments fail
“About 70% of growth experiments fail, and people say about 50% of company investments fail.”
Darius Contractor May 18, 2022 ▶ 39:56 20Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
Prediction Not checkable as stated
Hype-driven startup growth almost certainly will not last multiple years
“And the other tough thing about hype is it's often short lived as quick as a week these days, or as long as like six months, but it's almost certainly not going to be multiple years.”
Darius Contractor May 18, 2022 ▶ 45:30 20Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
Assertion Not checkable as stated
Deep experiment tuning can double or triple product conversion rates
“I've just seen conversion rates double or triple or even more sometimes, and you can get a tremendous amount out of it.”
Darius Contractor May 18, 2022 ▶ 4:47 20Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
Assertion Partly supported
Pinterest evolved its North Star metric from visitors to active board creators
“And one of my favorite stories of a metric changing is from Pinterest and from Casey. They actually changed the metric to go down the funnel. Like first it was just people arriving at the site, like kind of weekly active users and then weekly active pinners an…”
Darius Contractor May 18, 2022 ▶ 9:16 20Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
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