The Ledger

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Disclosure

Creating a dedicated login team inside Facebook's growth org drove massive impact

“One of the teams, and it took us a long time, honestly, Facebook, to, like, really figure out that we needed to have an explicit login team inside growth, but when we did, it was fantastically impactful.”

Brian Hale Apr 6, 2022 ▶ 16:28 20 Growth: Why Retention Defines Product Market Fit, What is Good Retention Levels Today, The Most Counterintuitive Elements of Product and Growth & Why So Many Startups Mess Up Hiring For Growth Teams with Brian Hale, Head of Consumer Product & Growth @

Disclosure

Facebook specifically recruited product managers who knew SQL for growth roles

“When we look for product growth people at Facebook, we tried to find people who knew SQL. You would try to get PMs who know SQL, and you would try to get a lot of data scientists and data engineers in these teams.”

Brian Hale Apr 6, 2022 ▶ 18:08 20 Growth: Why Retention Defines Product Market Fit, What is Good Retention Levels Today, The Most Counterintuitive Elements of Product and Growth & Why So Many Startups Mess Up Hiring For Growth Teams with Brian Hale, Head of Consumer Product & Growth @

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