The Ledger
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Klaviyo uses identical underlying technology for SMB and enterprise customers
“The funny part is the technology isn't, you know, for us, I mean, it obviously just kind of scales, It's not really all that different. The product and technology, it's really just matching up with what are the things that matter most to those folks.”
Klaviyo Was Rejected by Every $20K Accelerator Grant Program It Applied To
“We'd applied to all these venture firms Had these kind of, you know, we'll give you 20,000 dollars and it's like, you know, no strings attached, no equity you know, for the summer. And so we applied to a bunch of these when we were about six months in, and at …”
Klaviyo used balance sheet cash for employee secondary tender offers
“I think that was our series B. I think we did ran a couple of others. Some were coordinated around like about fundraisings and some, I think were just, we had cash on the balance sheet.”
Klaviyo previously experimented with a separate enterprise brand called Klaviyo One
“Where we ended up, we actually experimented with this a couple of years ago. We had this concept of, well, Klaviyo as a brand would be for our, you know for, you know, entrepreneurs, founders, you know businesses that we're scaling up. And then we'd have a sep…”