The Ledger

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Disclosure
Narang: Nearly all early Toast hardware was returned within 90 days
“I mean, I remember there was one time when we were shipping out hardware to restaurants, every piece of hardware, like close to, it felt like every piece of hardware that we shipped came back in 90 days, and we're still selling it because we're like, we need t…”
Aman Narang Aug 21, 2024 ▶ 29:07 Aman Narang: 5 Lessons Scaling Toast to $14BN Market Cap | E1192 · 20VC with Harry Stebbings
Disclosure
Endeca founder Steve Papa wrote Toast's entire $500K angel round
“I remember we did, like, eight or 10 VC meetings, and maybe we just were naive, and, like, everybody said no, and so one of the big yeses was the founder of Ndeca, right, who wrote the whole check. He wrote, like, a half a million dollar check, and At what pri…”
Aman Narang Aug 21, 2024 ▶ 3:59 Aman Narang: 5 Lessons Scaling Toast to $14BN Market Cap | E1192 · 20VC with Harry Stebbings
Disclosure
Narang: Early Toast refused to hire management to rely solely on founders
“So I had zero value for management early on. I just wanted to hire people that could sell, that could code, that could, and that's it. And I was like, I'll do all the management. Steve will do all the management. We don't need any other managers.”
Aman Narang Aug 21, 2024 ▶ 7:18 Aman Narang: 5 Lessons Scaling Toast to $14BN Market Cap | E1192 · 20VC with Harry Stebbings
Disclosure
Narang: Toast turned down Urban Outfitters' request to build retail software
“Like I remember one of our early customers was this I think it was Urban Outfitters. They had other restaurants in their retail stores. And they wanted us to do that. You're doing such a great job, do all our retail. And I'm glad we said no, right? And really …”
Aman Narang Aug 21, 2024 ▶ 27:20 Aman Narang: 5 Lessons Scaling Toast to $14BN Market Cap | E1192 · 20VC with Harry Stebbings
Disclosure
Narang: Toast requires its POS platform to remain central in all acquisitions
“That's the one rule that we've kind of stuck to, which is the central nervous system has to be toast.”
Aman Narang Aug 21, 2024 ▶ 45:31 Aman Narang: 5 Lessons Scaling Toast to $14BN Market Cap | E1192 · 20VC with Harry Stebbings
Disclosure
Narang: Toast started as a failed QR code app before pivoting
“So we started with these QR codes you see today at restaurants. That's before we had this platform, and it didn't go anywhere. We couldn't scale it, and so we pivoted”
Aman Narang Aug 21, 2024 ▶ 11:39 Aman Narang: 5 Lessons Scaling Toast to $14BN Market Cap | E1192 · 20VC with Harry Stebbings
Disclosure
Narang: Toast generated at most $200-$300 monthly per customer early on
“We were making two, 300 bucks a month on the software at most”
Aman Narang Aug 21, 2024 ▶ 19:09 Aman Narang: 5 Lessons Scaling Toast to $14BN Market Cap | E1192 · 20VC with Harry Stebbings
Disclosure
Narang: Toast has higher market penetration in mid-market than SMB
“In fact, we have more market penetration within mid-market than we even do in SMB today.”
Aman Narang Aug 21, 2024 ▶ 38:40 Aman Narang: 5 Lessons Scaling Toast to $14BN Market Cap | E1192 · 20VC with Harry Stebbings
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