The Ledger

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Insight
Eagerness to Expand Often Signals Founders Dislike Their Core Business
“The sort of desire to expand into other categories is sometimes a sign that you don't love your core business. I mean, if you think about great companies, they've scaled with their core business for a long, long period of time. And it's always much better that…”
Alfred Lin Jan 27, 2021 ▶ 11:16 20VC: The Memo: Sequoia's Alfred Lin on Why Chasing GMV Leads To Bad Behaviours, How To Approach Competition and Capital Efficiency & The Core Importance of Understanding the Difference Between Input and Output Metrics
Insight
Platforms With the Largest Selection Always Win at Population Scale
“The paradox of choice is an individual issue, not a population issue. And on the population level, you and I Both love sushi, but our favorite sushi restaurants could be very different, and that's multiplied across all of your customers. So some people fail to…”
Alfred Lin Jan 27, 2021 ▶ 15:15 20VC: The Memo: Sequoia's Alfred Lin on Why Chasing GMV Leads To Bad Behaviours, How To Approach Competition and Capital Efficiency & The Core Importance of Understanding the Difference Between Input and Output Metrics
Insight
Operational Efficiency Allows Market Leaders to Sustainably Outspend Competitors
“The other thing that is quite interesting to me is that the best companies also know that if they run the business more efficiently, they can actually outspend their competitors. I mean, so if you are more efficient, then I can outspend my competitors because …”
Alfred Lin Jan 27, 2021 ▶ 20:30 20VC: The Memo: Sequoia's Alfred Lin on Why Chasing GMV Leads To Bad Behaviours, How To Approach Competition and Capital Efficiency & The Core Importance of Understanding the Difference Between Input and Output Metrics
Insight
Market Expansion Must Come From Customer Pull, Not Empire Building
“If you're being pulled by the customer or pulled by the market, that is a great sign. If you're pushing because you have aspirations of building an empire, that is less good of a sign.”
Alfred Lin Jan 27, 2021 ▶ 11:53 20VC: The Memo: Sequoia's Alfred Lin on Why Chasing GMV Leads To Bad Behaviours, How To Approach Competition and Capital Efficiency & The Core Importance of Understanding the Difference Between Input and Output Metrics
Insight
Excess Kitchen Capacity Makes Restaurant Delivery Highly Leverageable
“The unit economics, not of his business, but also of a restaurant, and the issues at a restaurant where they have more capacity in the kitchen than they have capacity in the front of the house to seat people. You can only turn a restaurant maybe two times for …”
Alfred Lin Jan 27, 2021 ▶ 18:33 20VC: The Memo: Sequoia's Alfred Lin on Why Chasing GMV Leads To Bad Behaviours, How To Approach Competition and Capital Efficiency & The Core Importance of Understanding the Difference Between Input and Output Metrics
Insight
Operators Must Focus on Controllable Input Metrics Rather Than GMV
“GMV is an output metric. As an operator, you want to focus on the input metrics, things that you can control.”
Alfred Lin Jan 27, 2021 ▶ 23:03 20VC: The Memo: Sequoia's Alfred Lin on Why Chasing GMV Leads To Bad Behaviours, How To Approach Competition and Capital Efficiency & The Core Importance of Understanding the Difference Between Input and Output Metrics
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