The Ledger

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Disclosure
Girish Mathrubootham angel invested in 60 to 70 startups before Together Fund
“मैं fund शुरू करने से पहले angel निवेश कर रहा था मैंने लगभग साथ या सत्तर startup में invest किया है”
Girish Mathrubootham Apr 20, 2024 ▶ 52:00 Girish Mathrubootham (HINDI): Biggest Product and Pricing Lessons from Scaling to $597M in ARR · 20VC with Harry Stebbings
Assertion Partly supported
Freshworks acquired 100 customers in 100 days before raising external capital
“May we launched our beta version with 500 people trying our product. By August we had, like, 70 customers. So we had, A hundred customers in hundred days, 200 customers in 200 days. Even while we were like, we have not yet raised funds.”
Girish Mathrubootham Apr 19, 2024 ▶ 6:10 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Assertion Partly supported
Freshdesk launched with pricing tiers below competitors' entry-level plans
“So our product was priced at nine dollars, 19 dollars and 29 dollars per agent per month. That was the highest. Our competition, the lowest price was 29 dollars a month to get started, right?”
Girish Mathrubootham Apr 19, 2024 ▶ 7:29 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Assertion Supported
Freshworks' first seven customers spanned four different continents
“We had seven customers. When we had seven customers, I think they came from four different continents. First customer was Atwill College from Perth, Australia.”
Girish Mathrubootham Apr 19, 2024 ▶ 9:09 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Assertion Partly supported
Freshworks launched into a market with 600 existing help desk products
“When we started fresh desk, there were 600 help desks already in the market.”
Girish Mathrubootham Apr 19, 2024 ▶ 15:15 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Disclosure
Freshworks has multiple enterprise customers paying over $1 million annually
“Of course, today we have customers who pay us millions of like a couple of million dollars a year. Also many customers who pay us over a million dollars a year.”
Girish Mathrubootham Apr 19, 2024 ▶ 15:41 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Disclosure
Freshworks landed 3M, Sony, and DHL as customers by 2013
“So we, as early as 2013, we closed enterprise customers like Burger King, DHL, Sony Pictures, three M Schneider Electric, Pearson.”
Girish Mathrubootham Apr 19, 2024 ▶ 16:33 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Assertion Supported
Freshworks has 67,000 customers and 2,000 paying over $50K annually
“See today, Freshworks has over 67,000 customers. And more than 2000 plus customers actually pay us over 50,000 dollars a year.”
Girish Mathrubootham Apr 19, 2024 ▶ 19:05 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Assertion Supported
87% of Freshworks' revenue comes from accounts paying over $5,000 annually
“Like 87, I think 87% of our revenue comes from customers who pay us over 5000 dollars a year.”
Girish Mathrubootham Apr 19, 2024 ▶ 19:14 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Disclosure
Freshworks' early failure to balance sales and engineering headcount
“We were really, really growing fast and we were hiring a lot of sales folks and the sales wheel was spinning faster than the engineering wheel. We didn't hire enough engineers and like we added like thousand customers or something like that. And feature reques…”
Girish Mathrubootham Apr 19, 2024 ▶ 29:26 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Disclosure
Freshservice hit $1.5M ARR in year one and $6.5M in year two
“And that product hit one and a half million in the first year and six and a half million in the second year.”
Girish Mathrubootham Apr 19, 2024 ▶ 32:50 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Disclosure
Freshworks lost collaboration market to Slack by taking two years to launch
“Like we took more than two years to launch, and by that time both Slack and Teams have actually started winning so many users, when we took it to our customers the CIOs actually told us, Girish, we are already dealing with slack and teams. We have to standardi…”
Girish Mathrubootham Apr 19, 2024 ▶ 34:16 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Disclosure
Freshworks repurposed its failed collaboration product to integrate with Slack and Teams
“So what we did was we conceded collaboration. So today our same fresh connect code that we built is integrating with Slack and teams. So we conceded collaboration to teams in Slack.”
Girish Mathrubootham Apr 19, 2024 ▶ 34:54 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Assertion Supported
Freshworks operates a software academy for students unable to afford college
“We have a software academy where we take students who can't afford college, teach them software skills, and then place them in companies.”
Girish Mathrubootham Apr 19, 2024 ▶ 39:23 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Disclosure
Together Fund received 150 startup applications in two weeks
“And I will also tell you in the last two weeks alone at our fund Together Fund, we have received 150 applications from startups in two weeks. So, so we are going through this. We have never seen this kind of deal flow before.”
Girish Mathrubootham Apr 19, 2024 ▶ 42:10 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Disclosure
Mathrubootham made 60-70 angel investments averaging $25K checks
“I've made around 60 or 70 startup investments, but most of my investments are small, like 25,000 dollars is, could be the average check size, right?”
Girish Mathrubootham Apr 19, 2024 ▶ 44:33 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Assertion Partly supported
Mathrubootham built four on-prem help desks before founding Freshworks
“Backstory here is in my career I have built four customer support help desks in different categories, all on prem.”
Girish Mathrubootham Apr 19, 2024 ▶ 3:22 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
Disclosure
Mathrubootham booked 40 domains starting with Fresh in 2010 and 2011
“I had booked 40 domains starting with Fresh in, in 2010 and 20 11.”
Girish Mathrubootham Apr 19, 2024 ▶ 31:21 Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR | E1142 · 20VC with Harry Stebbings
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