The Ledger

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Insight

Emotional brand connection is the best weapon to beat Amazon

“I think there's the best way to beat Amazon is with heart. I think Amazon doesn't create the emotional connection with a brand that, say, a Chewy's did, or a Zappos did.”

Jason Stoffer Jul 23, 2018 ▶ 25:35 20VC: The Metrics That Matter In Early-Stage Consumer, Why Moats Matter More Than Brand Today and How VCs Deal with S*** Hit The Fan Moments with Jason Stoffer, Managing Partner @ Maveron

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The Ledger

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