The Ledger
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Vaibhav Sahgal: Individual contributors generated the turnaround idea for Words with Friends
“The idea that took us out of the mess was actually from an individual contributor. It was not for me. It was not for product manager. It was from an engineer and a designer who came up with it and brainstormed meeting.”
Sahgal: Zynga's Words with Friends Fastplay feature saw only 5% adoption
“So we built a board and it was actually hundreds and hundreds of hours of engineering time. And we had launched this thing and five percent of DAU used it.”
Sahgal: Words with Friends core users were 50-to-60-year-old Midwestern women
“For us, it was Words with Friends, which was the product I've worked at for about four years, my term in Singa, and our users were not me, mostly not me. They were 50 to 60 year old women in the Midwest or somewhere in America, and they were looking to use thi…”