The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Flint: Sequoia pressured Trulia to make deep cost cuts in 2008
“You know, we're under a lot of pressure at the time to, from Sequoia, to cut deep, deep, deep to get profitable.”
Direct online demand marketing wastes capital for early marketplaces
“When generating early demand, one of the more counterintuitive learnings Is that early marketplace demands are dependent on an existing distribution and offline activities. Like for house, for example, you mentioned early health on Tulia was invaluable. And I …”
Currier: Trulia achieved a $3.5B acquisition with zero marketing spend
“Pete Flint, my partner, he grew Trulia to a, you know, three and a half billion dollar acquisition with zero marketing spend.”
Inkinen: Sleep-deprived 18-hour workdays at Trulia caused memory loss and illness
“And I can share a personal experience in the early, truly a years. I often work until one AM. I woke up at five AM and kept going like that, maybe six, sometimes seven days a week. And then on top of which I was doing a fair amount of physical training. And so…”
Sami Inkinen suffered a panic attack two weeks after Trulia's IPO
“Two weeks after that, something wasn't working in our apartment. The silliest and the stupidest thing. And then suddenly I feel this sort of panic attack. I should be happy. I'm not.”
Fernandez: Consumer transparency in real estate marketplaces ultimately benefits supply-side agents
“So if you take the Trulia and Zillow use case, ultimately what we realize as a company is that if we were helping consumers make better decisions or shining a light in the darkness, as they would say at Zillow, in terms of the consumer, that ultimately that wo…”
Fernandez: Startups need distinct hiring personas for 0-10, 10-50, and 50-100 employees
“In general, there's a framework that I use, which I think is helpful when you think about certainly the early stages of the first hundred people at a company, you know, so the first zero to 10 people, you know, those are your creators. So self-directed, oftent…”
Technology has barely changed the core real estate transaction process
“The real estate market again is a very massive market opportunity because there hasn't been a lot of efficiency created within the transactional process itself. There's obviously more access to information because of Zillow and Trulia, but the transaction proc…”
Fernandez: Trulia reached 50M uniques and $250M revenue before Zillow acquisition
“When I first started at Trulia, there were roughly a dozen people in the room, you know, nearly zero dollars in revenue, a couple thousands of visits to the site, and when I left over that time span, after our IPO and sale to Zillow, we were at roughly fifty m…”
Sami Inkinen says sudden wealth while single would have fueled addictions
“Because if I was single, living in New York, suddenly a lot of money, suddenly a lot of time, and I'm feeling kind of rudderless and anxious, that would definitely would have been an optimal moment to go down the wrong path, wrong addictions.”