The Ledger

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Disclosure

Diao: TikTok ads underperformed compared to Instagram for hardware startup Limitless

“In some of the early experiments that we did, we just found that TikTok actually wasn't as performant as channels like Instagram.”

Sandy Diao Oct 24, 2025 ▶ 47:07 20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

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The Ledger

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