The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 66 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Benchmark: Snapchat was 12 people in a dining room at Series A
“When we invested in the Series A, the company was essentially a dozen people camping out in the dining room of Evan's dad's house in Los Angeles.”
Fenton: Snapchat has replaced the native camera for heavy users
“I think the camera is now, in many cases, for most, most people who are heavy users of Snapchat, like myself, the camera's been replaced by Snapchat, because it's plugged into a network.”
Stebbings: Creators should choose immortal content platforms over ephemeral ones like Snapchat
“And then just with the content, fundamental to choose immortal content platforms, so Snapchat for content isn't really great unless you're looking to create connections. It dies and is not searchable. The likes of Jason Lemkin have done incredibly well with Qu…”
Harry Stebbings Reports 64% Open Rate on Snapchat Versus 36% Newsletter Rate
“I think for me in particular, the conversion is better than any other channel that I've seen. So if you compare it to like my newsletter, whereby I will have, say, a I think currently it's about a 36% open rate. My Snapchat is currently a 64% open rate”
Nelson: Snapchat succeeds in AR by grounding innovation in familiar behavior
“Snapchat has this Relentless product focus. And now, of course, they're the people introducing the idea of augmented reality to tons and tons of people, and games like Pokemon Go, right, where there is this slow but sure corralling of technology-enabled innova…”
Mark Suster Is the Best VC at Social Media Branding
“You know who I always love is Mark Schuster. He's like, so when we first, first started getting going in, in Twitter, 2008, nine, he was crushing it then. He's now crushing it on Snapchat and doing really interesting stuff.”
A successor to Snapchat will emerge within five years
“I have absolutely no doubt that there will be another, you know, the next version of Snapchat will come along in five years”
Hartman: Ephemerality is a design pattern lowering friction to post
“On the ephemerality side, I think that that actually, think about that not as a feature, but as a design pattern. What has ended up happening is that it lowered the friction to post. So I know that it's not going to everybody, and I know that it's going to dis…”
Silicon Valley bias against LA startups is now a non-issue
“Fast forward to today, I think that's a non-issue with people like, you know, Mark Suster and Upfront Ventures and Snapchat in LA.”
Major telcos will launch mobile payments to compete with Facebook and Snapchat
“I think there are much more other big players offering similar services in the next few months, including a lot of the big telcos, because they're not really interested just to let the Facebooks and Snapchats taking away this interesting interaction to the end…”
Evan Spiegel offered Will Wu a Snapchat job the day they met
“In that moment, he was like, I have the perfect job for you. And later that day, I got a job offer in my email, and it said product designer as a job title.”
Brody: Communicating with friends is far more frequent than taking photos
“Talking with friends is a far more frequent behavior Than capturing an image of something pretty.”
Bobby Murphy Built Early Snapchat Code Off-Hours While at Another Startup
“Evan was partnered with Bobby Murphy, who was a fraternity brother of his from Stanford, who graduated a couple of years earlier. And he'd been the guy who was building all of this and had obviously demonstrated an ability to like build high quality, scalable …”
Snapchat had only 13 employees when Shabih Rizvi first met them
“So I remember when I first met the Snapchat team, it was only about 13 people at the time.”
Taneja: Snapchat was General Catalyst's last large media company investment
“In fact, as you said, Snapchat was actually the last large media company we've invested in.”
45% of Snapchat users are under age 25
“45% of Snapchat users are under the age of 25, and they're over there's nearing about two hundred million users with about seven billion video views per day.”
Transmedia Capital gained Snapchat, Twitter, and LinkedIn stakes via startup acquisitions
“Well, those Snapchat, LinkedIn, and Twitter were all through acquisitions. Scan was a company that was acquired by Snapchat. Snappy TV was acquired by Twitter, and Nozzle was acquired by LinkedIn. So that's how we have positions those companies.”