The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Jacobson: Non-growth startup tasks are a misallocation of founder time
“Anything that I'm doing that's not focused on growth or engagement is likely not the right spend of time.”
Phil Jacobson Jul 10, 2015 ▶ 18:22 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Disclosure
PumpUp acquired its two million users without buying any paid ads
“We don't buy ads. We haven't yet. We don't really believe in that.”
Phil Jacobson Jul 10, 2015 ▶ 10:00 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Assertion Partly supported
Jacobson: No mobile app directly competes with PumpUp in social fitness
“When it comes to our category, most players, especially the successful ones, are utility products. You look at Fitbit or Fitness Pal or MapMyFitness or RunKeeper tracking apps or pieces of hardware. When it comes to social and community and the health and fitn…”
Phil Jacobson Jul 10, 2015 ▶ 10:50 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Assertion Not checkable as stated
PumpUp's community flags inappropriate content within 30 to 90 seconds
“If someone posts something inappropriate or someone posts a negative comment on someone's post, the community is so strong at this point that We'll know probably within, like, 30 to 90 seconds, and it will go straight to our community management team, and we'l…”
Phil Jacobson Jul 10, 2015 ▶ 9:22 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Assertion Not checkable as stated
PumpUp generated 1,500 app downloads on launch day
“We had a couple of articles and on day one, we did a few I think about 1500 downloads on the product, which was pretty cool.”
Phil Jacobson Jul 10, 2015 ▶ 4:55 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Assertion Not checkable as stated
PumpUp grew over 300,000 social media followers entirely organically
“We have over 300,000 followers across our social media channels, none of which we've purchased. They're all real and organic.”
Phil Jacobson Jul 10, 2015 ▶ 5:52 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Assertion Supported
PumpUp raised a $2.4 million seed round led by General Catalyst
“So we raised a 2.4 million dollar seed round just under a year ago, led by General Catalyst partners Nico from General Catalyst led it.”
Phil Jacobson Jul 10, 2015 ▶ 12:01 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Disclosure
Jacobson manually collected 1,000 email signups on campus before launching PumpUp
“And I did a thousand signups that way. So when we launched our product we actually had a thousand people to send it out to immediately.”
Phil Jacobson Jul 10, 2015 ▶ 4:48 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Assertion Not publicly verifiable
PumpUp's original custom workout app achieved approximately 80,000 downloads
“We did about 80,000 downloads on that product, and we learned a ton from it.”
Phil Jacobson Jul 10, 2015 ▶ 2:21 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
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