The Ledger
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Passion Capital targets 15% to 25% equity in seed rounds
“Generally speaking, we look for equity somewhere between 15 and 25%.”
Passion Capital avoids gaming investments due to their hit-driven nature
“We tend not to do any games, gaming investments simply because we Just don't understand the segment, and it's a bit too hit-driven in our view”
Passion Capital receives 2,000 pitches annually and meets 600 to 700 teams
“As a matter of fact, we see roughly 2000 new ideas being pitched to us in any given year over the last two or three years. Out of these 2000 ideas, we meet with, physically, we meet with six to 700”
Passion Capital invests in 10 to 15 new companies per year
“So we tend to invest in any given year in 10 to 15 companies.”
Passion Capital invests an average of £200,000 in first rounds
“On average our investment is 200,000 pounds in, in, in the first round.”
Half of Passion Capital's portfolio launches from its White Bear Yard space
“Passion Capital runs a co-working space called White Bay Yard here in EC One in London, so more, more the east side than the west side of London, where half of the companies in which we have invested choose as their starting office.”