The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Siroker: Limitless ships faster with 20 people than Optimizely did with 120
“With 20 people today, I feel like we're having a greater impact and ship faster than we ever could with a 120 people and software engineers at Optimizely.”
Siroker: Only Three or Four Key Decisions Determined Optimizely's Success
“I have 10 years I put into my last company and I can recognize that really Only three or four things that we did made the difference in the success or failure of the company.”
Siroker: Optimizely moved to enterprise too fast and abandoned solving churn
“Many, many examples of this, you know, from moving to the enterprise too quickly, to sort of not recognizing the core of what we had, to sort of abandoning The core problem of solving churn”
Siroker: Optimizely could have built product analytics and beaten Amplitude
“That is the one where in that moment I should have just said, okay, we're going to crush them and do product analytics. I think too much of my ego is associated with that. I should have been more Zuck like and just said, okay, they didn't accept our offer. Let…”
Siroker: Optimizely tried and failed to acquire Segment
“Another example is segment. That's something, another area where it was adjacent to what we're doing. We tried to acquire them. They were later stage. Then they said, no, they ended up being successful.”
Siroker: Optimizely tried to acquire Amplitude when it had four employees
“I tried to buy Amplitude when there are four people. In fact, they were about to raise their, I remember we're sitting at, I think at Chipotle and Soma with Spencer. And I, to this day, I'm so impressed with, I just, I was offering him insane amounts of money,…”
Siroker: Second-time founders can recruit far higher-caliber talent
“The caliber of person that I can hire today is far, far better than the person I could have hired, you know, when I started optimizing. So I do think that's a huge factor as well. You can hire much better if you, and certainly if your first company did okay, d…”
Gil: Invested in Stripe and Gusto because he needed them as founder
“So for example, a few years ago, I invested in a set of companies based solely on the fact that I would have used them at my first startup. I would have used Stripe for payments. I invested in Stripe. I would have used Mailgun for email, and so I invested in M…”
Siroker: Starbucks adopted Optimizely via self-service for $79 a month
“But Starbucks, you know, Starbucks.com, a guy there who's in charge of optimization and conversion for Starbucks.com, had that experience, and he saw forgiveness, not permission to put, you know, to run our product. For 79 dollars a month, he put our A-B testi…”