The Ledger
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Grindr per-user daily message volume surpasses WhatsApp
“And we had a hundred and twenty five billion approximately messages sent in the app last year. That's about 50 messages Per person per day which is more than WhatsApp messaging in a given day per, per user.”
Arison: Grindr has under 150 employees and $2M revenue per head
“Grindr has less than a 150 full time employees. We are very, very efficient. You know, our revenue per head is very high. It's over two million bucks per full time employee.”
Arison: Grindr spends zero dollars on paid user acquisition
“We don't spend any money on marketing, and the reason is, is we don't do any acquisition marketing. So our marketing is focused on, on brand building, and we do a lot of stuff in social, narrow casting to, again, gay and bi men. But it's a lot of storytelling …”
Arison: Grindr will launch 'RightNow' feature globally in late 2025
“The really big product we're going to be launching, you know, worldwide sometime towards the end of next year, it's now live in two markets today. It's called RightNow, which is actually making the hookup experience better and more easy for a user to access.”
Arison: Grindr's entire engineering team quit after its 2020 acquisition
“And even more crazy, the entire engineering team, which was at this point was in Taiwan, quit when the transaction happened.”
Arison: Grindr shipped 500k CDC home HIV tests, 30% first-timers
“A year and a half ago, we started working with the CDC to allow people to order an HIV test to be shipped to their home to get an HIV test. We've sent out about half a million tests since then, which is really incredible. And more importantly, 30% of people wh…”
Arison: Ads represent 15% of Grindr revenue without app store fees
“Ads are about 15% of our revenue in, in total, but obviously on a margin basis, they're even higher percentage, because it's a very profitable part of the business, and we don't have to pay the Apple and Google taxes on that revenue.”
Arison: Grindr was the first forced divestiture ordered by CFIUS
“And so they forced the divestiture and was like the first CFIUS forced divestiture and definitely the most prominent one that had ever happened.”
Arison: Grindr has over 95% brand recognition in the US
“We have a 95 plus percent name recognition in the US.”
Arison: Grindr's payer penetration rate is slightly over 7%
“Our pair penetration is about a little over seven percent.”
Arison: Grindr generates no revenue from HIV tests or PrEP
“We don't make money on on HIV tests cause CDC actually sends those to people for free. And we don't make money on prep cause we don't sell prep. There are companies that do sell prep. We just do education and marketing plan.”
Grindr users average one hour per day on the app
“People spend on average an hour a day in the app, which is really remarkable.”
Arison: Grindr aims to reduce leverage to 1.5x-2x EBITDA soon
“We have debt. We're paying down that debt. We want to get down to 1.5 to two X. EBITDA on, on the debt. We'll get there soon, but not yet.”
Arison: 25% of Grindr users travel in any given week
“25% of Grindr users, so one in four is traveling in any given week which is a really remarkable thing to think about, given that, you know, in the U.S., average person It takes two vacations a year in a car to visit like family, 60 miles away or something.”