The Ledger
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De Masi: Glu Mobile's Celebrity Partner Social Reach Hits 1.3 Billion
“On average, our portfolio of celebrity partners is growing organically month on month. So we aim to sign up a billion. I said it on the analyst day last May. We're at a 1,000,000,003 right now, and that's been organic growth across the portfolio.”
De Masi: Female celebrities dominate top social media follower rankings
“Women are social media mavens compared to men. There are very few men that break fifty million, let alone a hundred million followers, and you look at the top 20, 30 most popular people in the world, It's like three-quarters female, especially the over a hundr…”
De Masi: Glu acquired PlayFirst for $50M in stock now worth $10M
“PlayFirst is a great example of a business that I think raised 35, forty million dollars of venture money. We paid fifty million dollars a couple years ago in stock that was priced at six dollars a share, so today we're talking ten million dollars of glue Equi…”