The Ledger
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Glu Mobile Celebrity Partners Earn Seven- to Eight-Figure Payouts
“You can find your way into, you know, seven and then, you know, and even eight figure You know, earnings over the life of one of these.”
De Masi: Glu Mobile's Celebrity Partner Social Reach Hits 1.3 Billion
“On average, our portfolio of celebrity partners is growing organically month on month. So we aim to sign up a billion. I said it on the analyst day last May. We're at a 1,000,000,003 right now, and that's been organic growth across the portfolio.”
De Masi: Female celebrities dominate top social media follower rankings
“Women are social media mavens compared to men. There are very few men that break fifty million, let alone a hundred million followers, and you look at the top 20, 30 most popular people in the world, It's like three-quarters female, especially the over a hundr…”
De Masi: Glu acquired PlayFirst for $50M in stock now worth $10M
“PlayFirst is a great example of a business that I think raised 35, forty million dollars of venture money. We paid fifty million dollars a couple years ago in stock that was priced at six dollars a share, so today we're talking ten million dollars of glue Equi…”
De Masi: Well-capitalized startups will see unparalleled deal terms in 2016-2018
“I think this is a good moment for backing your better capitalized portfolio companies to act as a consolidator, encouraging them to be on the offensive, so to speak, because I think you're going to get unparalleled deals in the next year or two.”
De Masi: Glu Mobile's James Bond game missed target audience expectations
“We built a James Bond game last year that, you know, whilst it was done over two years in close collaboration with the broccoli, you know, Wilson you know, family, it didn't hit the bullseye in terms of what the core demographic wants.”
De Masi: Kim Kardashian communicates weekly and meets quarterly with Glu CEO
“Honestly, she and I exchange numerous emails a week. There's phone calls every few weeks, and we meet up in person, you know, probably at least quarterly.”
Glu Mobile operates without a dedicated corporate development team
“We don't have a corporate development team. Which means we're not trying to do deals.”
De Masi: Glu Mobile operates without dedicated business or corporate development teams
“So we're, we don't have a BD department. We don't have a corp dev department.”
De Masi: Glu Mobile will use $180M cash to consolidate gaming assets
“Glue is turning with our hundred and eighty million dollars of cash and our public currency. We're turning into a potential consolidator of decently priced assets.”