The Ledger
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Brown: The era of building DTC brands purely on paid ads is over
“I think we are in probably the end of the bubble of brands or direct-to-consumer businesses that are purely building their businesses off paid channels. And by paid channels, I mean mainly Facebook and mainly a little bit of Google. I think that era is done. T…”
Kaden: Everlane succeeds because shopping there functions as an identity statement
“One thing that I always say about Everlane is that it's become an identifier for a customer. A customer that says, I shop at Everlane, thinks that they're saying something about themselves, not only about what they wear, and I think that's really powerful.”