The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Partly supported
Stebbings: DoorDash bought Deliveroo for $2.9B at a $1.4B premium
“Delivery is also getting bought by door dash for 2.9 billion. Just to put that in context for you guys, and I don't mean that rudely, but I'm sure you're not aware of public markets in the UK. It was valued at between 1.4 and 1.5 billion. That is a 1.4 billion…”
Harry Stebbings May 8, 2025 ▶ 1:12:41 Benchmark vs a16z: Why Stage Specific Firms Win · 20VC with Harry Stebbings
Assertion Supported
Will Shu: Over 50% of Deliveroo riders work on multiple platforms
“Over 50% of our riders work on multiple platforms.”
Will Shu Oct 25, 2021 ▶ 18:13 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Assertion Supported
Will Shu: European online food delivery penetration remains at just 3%
“Online penetration of food is three to five percent still today. Now, I think the US sort of leapfrogged a lot during COVID, but if you look at Europe, It's still in that, you know, one meal out of 21 a week is online. So I think we're super, super early.”
Will Shu Oct 25, 2021 ▶ 12:56 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Assertion Partly supported
Lixandru: Deliveroo achieved early viral growth with virtually zero marketing spend
“This was pretty much no marketing, all word of mouth, and you could really tell they had hit the nail on the head in terms of customer demand”
Luciana Lixandru Mar 21, 2022 ▶ 12:44 20VC Exclusive: Sequoia's Luciana Lixandru Unveils Sequoia's New 8 Week Accelerator, Arc | Biggest Takeaways from Working with Doug Leone and Roelof Botha | The Journey From a Small Town In Romania to Partner @ Sequoia
Assertion Partly supported
Will Shu personally performed Deliveroo food deliveries for a full year
“I did the most unscalable things. I did deliveries for an entire year. I, you know, signed up every restaurant at nighttime worked on product.”
Will Shu Oct 25, 2021 ▶ 8:33 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Assertion Supported
Deliveroo raised over $1.7 billion prior to its 2021 IPO
“Prior to their IPO earlier this year, Will raised over 1.7 billion dollars for the company from some of the best in the business, including Excel, Index, General Catalyst, Green Oaks and more.”
Harry Stebbings Oct 25, 2021 ▶ 0:19 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Assertion Supported
Deliveroo's 12 markets represent a $1.8 trillion total addressable market
“If you think about the tan of the 12 markets we're in between grocery and restaurant food, it's 1.2 trillion pounds or 1.8 trillion dollars, right?”
Will Shu Oct 25, 2021 ▶ 29:12 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Prediction Partly held up
Will Shu: Deliveroo will continue investing heavily in dark kitchens
“Today, some markets, it's a really big part of our business, and we're going to continue to invest a lot in these kitchens.”
Will Shu Oct 25, 2021 ▶ 6:15 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Assertion Supported
Hoxton Ventures' early portfolio includes Deliveroo, Darktrace, and Campana
“Despite Hoxton's age, their portfolio is immense, with the likes of Deliveroo, Darktrace by the famous Mike Lynch from Autonomy, and Campania, recently acquired by a twenty-four-seven customer.”
Harry Stebbings Nov 9, 2015 ▶ 0:40 20 VC 086: Starting A New Venture Fund and How London Compares To The US with Hussein Kanji @ Hoxton Ventures
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