The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Liquid Death would never have survived a Coca-Cola focus group
“Like Liquid Death would have never made it through a focus group at Coca-Cola.”
Alex Schultz: Coca-Cola shifted ad buying from mostly offline to mostly online
“Coke have changed from being vast majority offline, just I think five years ago, just before the pandemic, in terms of their ad buying, to vast majority online now ad buying.”
Chad Byers: Susa Ventures Avoids Investing Based on Brand Defensibility
“I think in our opinion, we'd rather see one of those other three than just a strong brand. So I think, you know, a good example of this is in the commerce space. There's some companies I think where their most defensible aspect is brand. There's examples of ma…”