The Ledger

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Insight
Brand equity is difficult to underwrite in growth-stage startup investments
“We find at times in our stage of investing, it can be harder to underwrite, but it's something that we think about the company sort of continuing to build on over time. And the reason I say it's harder to underwrite at our stage is often still the channels tha…”
Laela Sturdy Apr 24, 2017 ▶ 14:19 20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG
Insight
CapitalG defines growth investing by proof of customer love and unit economics
“The way that we choose to define growth investing is to define it as the point where the, we have some data that gives us strong conviction. It doesn't have to be a lot of data, but some data that gives us strong conviction that there is both a product that cu…”
Laela Sturdy Apr 24, 2017 ▶ 16:32 20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG
Disclosure
CapitalG prioritizes projected total return over equity ownership percentage targets
“In either case, we don't focus as much on what our ownership percentage will be. We focus on what do we think the investment or multiple of money will be worth five years from the time we put the money in.”
Laela Sturdy Apr 24, 2017 ▶ 13:19 20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG
Disclosure
CapitalG does not set minimum market size thresholds for growth investments
“We've never defined, it has to be, you know, XYZ billion or trillion in market size. What we typically look at when we make a decision is we want to understand what our multiple of money will be in our IRR from an investment perspective.”
Laela Sturdy Apr 24, 2017 ▶ 11:17 20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG
Disclosure
CapitalG Targets 3-5x Returns in Growth Deals and 10x Early Stage
“So we underwrite three to five X returns, money on money returns. And you know, depending on the stage. So if it's really early, it will be 10 X, but the core of what we do in growth is three to five X money on money returns.”
Laela Sturdy Aug 16, 2024 ▶ 37:58 Laela Sturdy: Life Inside Alphabet's $7BN Growth Fund | E1190 · 20VC with Harry Stebbings
Disclosure
CapitalG moved to earlier funding rounds due to 2021 market competition
“We have definitely gone earlier over the last couple of years, just as we talked about as the market has gotten more competitive and funding rounds have happened and preempted rounds have happened with even greater frequency.”
Laela Sturdy Jul 8, 2021 ▶ 21:50 20VC: CapitalG's Laela Sturdy on The Current State of Growth with Crossover, PE and Hedge Funds All Entering, How To Think Through Upside and Downside Scenario Planning at Growth & The Biggest Challenges Startups Face Post Product-Market-Fit but Pre-Scale
Prediction Held up
CapitalG targets making seven to eight new investments per year
“We think the right portfolio size is for each of the GPs to invest in about two companies a year. And so what that means is that we tend to invest in about seven or eight companies a year.”
Laela Sturdy Jul 8, 2021 ▶ 17:10 20VC: CapitalG's Laela Sturdy on The Current State of Growth with Crossover, PE and Hedge Funds All Entering, How To Think Through Upside and Downside Scenario Planning at Growth & The Biggest Challenges Startups Face Post Product-Market-Fit but Pre-Scale
Assertion Not checkable as stated
Zanutto: CapitalG's Collibra thesis originated from discussions with Google engineers
“So for Clibra as an example, that initial idea around data intelligence and data management came from spending time with a number of Google engineers who had regular conversations with folks throughout Google and outside Google who are combating these challeng…”
Derek Zanutto Nov 9, 2020 ▶ 14:25 20VC: Lessons from Investing in Uber and Airbnb, How To Think Through Bundling vs Unbundling, Late Stage Funds Moving Earlier, Early Stage Funds Moving Later& The Mechanics of Venture That Founders Should Know with Derek Zanutto, General Partner @ Capital
Disclosure
Larry Page convinced David Lawee to launch CapitalG internally at Alphabet
“At that point, I was in the mindset of leaving Google, and I talked to Larry Page, and the idea was, for me, in that conversation, was to see if he wanted to invest his own capital in my firm, and he said, why don't you do this within Alphabet? And I thought a…”
David Lawee Oct 8, 2020 ▶ 4:04 20VC: CapitalG Founder David Lawee on Why People Overvalue Diversification in Venture, Why Investment Clubs Are More Successful Than Investment Partnerships & How Growth Funds Think About Portfolio Construction, Loss Ratio & Reserves
Assertion Supported
UiPath has raised over $977M in venture funding
“To date, UiPath has raised over nine hundred and seventy seven million dollars in funding from some of the very best in the world, including Sequoia, Excel, Meritech, IVP, Capital G, Kleiner, CoTo, and more.”
Harry Stebbings Dec 20, 2019 ▶ 0:38 20VC: Inside UiPath, The World's Fastest Growing Startup, How The Best Leaders Approach Decision-Making & WhY Vulnerability Is Central To SuccessFul Leadership Today with Brandon Deer, VP of Operations & Strategy @ UiPath
Disclosure
Frantz: Alphabet's patient capital allows CapitalG to avoid IPO timeline pressure
“We have in our LP here at Google, Alphabet, the ultimate and very patient capital. And so, if we can find companies to invest in that we can be in for a very long period of time, That are growing and doing the things that they want to be doing and building val…”
Gene Frantz Apr 26, 2017 ▶ 8:50 20VC: 2 Signs That A Company Is Ready For IPO, Why Fund Cycles Are Too Short & Why Management Teams Do Not Want To Go Public with Gene Frantz, General Partner @ CapitalG
Disclosure
CapitalG targets investment check sizes of $50M to $75M per company
“Our ideal investment is to invest, you know, 50 to seventy five million dollars in companies.”
Laela Sturdy Apr 24, 2017 ▶ 17:35 20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG
Disclosure
CapitalG makes only five or six investments per year
“We only make five or six investments a year, so we have a very focused approach to the companies that we work with, and beyond the Google Capital team, we bring these hundreds of advisors within Google that can help on a very wide range of operational and tech…”
Laela Sturdy Apr 24, 2017 ▶ 21:03 20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG
Disclosure
CapitalG models growth investments on a five-year return horizon
“For much longer than five years, but as we model investment returns, we typically do it over a five-year horizon.”
Laela Sturdy Apr 24, 2017 ▶ 11:46 20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG
Disclosure
Lawee Planned CapitalG Succession from Day One Under Alphabet Mandate
“People were asking me, who's my successor from the beginning? So I didn't feel that it's something I kind of need to think of all of a sudden. I've always been thinking about that.”
David Lawee Oct 8, 2020 ▶ 17:29 20VC: CapitalG Founder David Lawee on Why People Overvalue Diversification in Venture, Why Investment Clubs Are More Successful Than Investment Partnerships & How Growth Funds Think About Portfolio Construction, Loss Ratio & Reserves
Disclosure
CapitalG made its first PIPE investment in Care.com
“So the last public investment that was announced was actually an investment in care.com, which was a pipe deal. So our first investment in a public”
Laela Sturdy Apr 24, 2017 ▶ 24:34 20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG
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