The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Held up
Salguero: ButcherBox projects $600 million in revenue for 2023
“We'll do about six hundred million dollars in revenue this year.”
Mike Salguero Apr 5, 2023 ▶ 54:47 Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
Assertion Supported
Salguero: ButcherBox grew from $300K to $105M in revenue in four years
“So we did like 300 grand the first year, five million the second year, 33 and then a 105.”
Mike Salguero Apr 5, 2023 ▶ 30:26 Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
Assertion Supported
Salguero: ButcherBox reached $100M in revenue within three years with 50 employees
“Three years after I started ButcherBox, we were like north of a hundred million dollars. I had, I don't know, 50 employees.”
Mike Salguero Apr 5, 2023 ▶ 12:05 Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
Prediction Held up
Salguero: ButcherBox is not pursuing an exit or IPO
“Focus on the exit. Like I'm not trying to sell the company. I'm not trying to go public.”
Mike Salguero Apr 5, 2023 ▶ 1:09:42 Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
Assertion Supported
Salguero: ButcherBox generates $3M in annual revenue per employee
“No, like three million. 600,000,200, yeah.”
Mike Salguero Apr 5, 2023 ▶ 1:32:41 Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
Prediction Held up
Salguero: ButcherBox is migrating its e-commerce platform to Shopify in 2023
“We're actually moving this year, we're moving to Shopify”
Mike Salguero Apr 5, 2023 ▶ 14:42 Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
Assertion Supported
Salguero: ButcherBox launched with $215K raised on Kickstarter
“We started with a Kickstarter campaign where we raised 215,000 dollars in pre-orders”
Mike Salguero Apr 5, 2023 ▶ 27:21 Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
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