The Ledger

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Opinion
Harries: Apple marketing unreleased Apple Intelligence features is bad growth strategy
“The thing I'd most like to change about the world of growth is is you just should not launch products which aren't actually ready. The biggest villain I see doing this at the moment is Apple. And so we've always held Steve Jobs in our mind as just like this be…”
Luke Harries Jan 11, 2026 ▶ 1:03:41 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
Opinion
Harries: Apple Is Marketing Unfinished AI to Drive Hardware Sales
“The biggest villain I see doing this at the moment is Apple. And so we've always held Steve Jobs in our mind as just like this beacon of marketing and product and engineering. And now you have Apple pushing that the reason you should upgrade to the newest iPho…”
Luke Harries May 23, 2025 ▶ 1:04:50 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
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