The Ledger
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Acorns spent heavily sponsoring NASCAR but saw zero visible user growth
“At one time we sponsored NASCAR. And it's a lot of money, but it didn't, we didn't see any visible lift in our results.”
Native gas station ads outperformed celebrity endorsements for Acorns' user acquisition
“We also do a bunch of like very native ads. Someone go to gas station and then just pump, pump gas and say acorns help them. Like the ordinary person gas station version works much better than a celebrity.”
Acorns converted high-performing ad concepts directly into in-product features
“At Acorns, we often run ads that work so well. And we begin to implement that feature in the product. Like we have a calculator, retirement calculator ads. We talk about if you start saving today in, in twenties, in your thirties, what difference does that mak…”