“Zynga at that time was basically this, School for product management. And of course, some bad habits as well, which took a while to shake off.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Vaibhav Sahgal
AssertionSupported
Sahgal: Zynga spammed users with notifications until Facebook altered platform rules
“The worst habit I would say is we burnt out so many fucking channels. And what I mean by that is Facebook in the early days opened up notifications for the first time for developers. So you could, as a developer, just send literally hundreds of push notificati…”
Vaibhav SahgalOct 26, 2022▶ 6:53Vaibhav Sahgal: How We Scaled Reddit to 55M Users; Lessons from Zynga | 20VC #942 · 20VC with Harry Stebbings
AssertionSupported
Sahgal: Reddit required a minimum 10% CTR for push notifications
“One of the rules actually, before I talk about diversification, that we did the push notifications, which is a massive lever for Reddit, is we said you're only allowed to send push notifications if it hits a minimum CTR. And if it doesn't hit that CTR, it's sp…”
Vaibhav SahgalOct 26, 2022▶ 8:07Vaibhav Sahgal: How We Scaled Reddit to 55M Users; Lessons from Zynga | 20VC #942 · 20VC with Harry Stebbings
Insight
Sahgal: A new growth hire taking no action in month one is a red flag
“In the first month, the red flags have got to be people who are doing a lot of talking and a lot of listening and not a lot of action. The right candidate just wants to get going. And I mean, get going as in they want to launch something their second week ther…”
Vaibhav SahgalOct 26, 2022▶ 34:14Vaibhav Sahgal: How We Scaled Reddit to 55M Users; Lessons from Zynga | 20VC #942 · 20VC with Harry Stebbings
PredictionNot checkable as stated
Sahgal: Reddit's biggest existential risk is imitating other social networks
“I think how we fuck up is by not, instead of doubling down where we are strong, we try to cover our weaknesses, or we look at what's happening with other social networks, and we try to follow.”
Vaibhav SahgalOct 26, 2022▶ 51:02Vaibhav Sahgal: How We Scaled Reddit to 55M Users; Lessons from Zynga | 20VC #942 · 20VC with Harry Stebbings
Insight
Sahgal: Growth teams should be defined as value connection, not creation
“Growth really should be renamed to something like value connection. And mean, and while value connection isn't exactly a very sexy term, I do think it defines what growth teams do way better than the term growth does.”
Vaibhav SahgalOct 26, 2022▶ 9:51Vaibhav Sahgal: How We Scaled Reddit to 55M Users; Lessons from Zynga | 20VC #942 · 20VC with Harry Stebbings
Insight
Sahgal: Growth is about multi-year impact, not short-term growth hacking spikes
“It's also not growth hacking, which is a term I absolutely hate because it makes it seem like it's this kind of short term hacky thing people, people do to get a little spike. That's absolutely not true. Growth is really about the long term. Right. And it's ab…”
Vaibhav SahgalOct 26, 2022▶ 11:21Vaibhav Sahgal: How We Scaled Reddit to 55M Users; Lessons from Zynga | 20VC #942 · 20VC with Harry Stebbings
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