Almost all top-50 VC funds hold investments in Southern California
Greg Bettinelli · 20VC: Upfront Ventures' Greg Bettinelli on Testing For Founder 'Grit' & What It Takes To Build A Successful Consumer Brand Today · Aug 22, 2016 · at 19:09
Greg Bettinelli, Partner at Upfront Ventures, discusses the abundance of capital available for high-quality startups in the Los Angeles tech ecosystem.
0:00 / 0:06exact quote · 6.7s
720p mp4 · rendered on demand · StarZero watermark
“There are very few top-fifty venture funds that don't have an investment in Southern California today.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Greg Bettinelli
Top U.S. retailers like Home Depot derive under 3% of sales online
“The most successful retailers today in the United States have very little e-commerce. So think of Home Depot, Lowe's, TJ Maxx, Costco, Dollar Store, Zara, H&M, even Uniqlo, their e-commerce businesses are sub-three percent of total sales, yet TJX, which owns a…”
Underdog founders have a higher likelihood of success than silver-spoon peers
“I think people who've kind of worked through and gotten themselves in a position to succeed in Probably have a greater likelihood of having a very successful outcome, and so those are some characteristics I look for.”
Prioritize great teams in good markets over decent teams in great markets
“But in general, I think the reality is I would take a great team in a very good market over a decent team in a great market. Cause I think at the end of the day, the great end of the day, the great team has a flexibility insight to really move into great marke…”
Physical retail will survive because consumers rely on aggregators for curation
“No, because I think curation is important. I think the reality is not all brands can afford to distribute product directly at scale to their customers. I believe that similar to like wine, fashion needs someone to tell us What looks good. And maybe it's not go…”
Reacting to strong founders outperforms pursuing top-down market theses
“What I quickly learned is I'm much better off reacting to strong entrepreneurs who think they can do something with a market versus my own point of view about a certain market.”
Low creation barriers make brand building critical for differentiation
“I do think brand and brand development is, is more important now, mostly because it just enables you to differentiate in a very crowded market because your ability for anyone to launch new brands is much easier now than it was ever before.”