Holler Browsing and Daily Engagement Rival Social Media Apps
Eric Feng · 20VC: Kleiner Perkins GP, Eric Feng on How The Best Funds Use Tech and Data To Find Companies, Why Entrepreneurs Start The Fire and VCs Add The Rocket Fuel & Why Consumer Is Harder Than Ever Today · Jul 3, 2017 · at 24:00
Eric Feng, General Partner at Kleiner Perkins, details the key engagement metrics that convinced him to invest in discount shopping app Holler.
0:00 / 0:32exact quote · 32.5s
720p mp4 · rendered on demand · StarZero watermark
“First is the percentage of orders that came from browse, not search. It was the vast majority. And that's amazing. It's people not going through with an intent to buy one item like you see on Amazon, but opening up the service just to discover what is going on there, going on a treasure hunt. That to me was a very unique shopping experience that they had created. And then the second was time spent. People, just like my example with OfferUp, people are spending considerable amount of time on, on hauler from an average DAU session basis such that it's rivaling news apps. It's rivaling video apps. It's rivaling social networks.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Eric Feng
Tech Incumbents Are the Most Nimble in History, Says Feng
“They're not afraid to directly compete with companies, copy companies, do whatever it takes because they have grown up in this next wave of innovation, and they are the savviest Strongest, most nimble, fast-moving group of incumbents that I think the world has…”
Venture Timing Is Wrong for VR and Autonomous Vehicles
“And I think for a lot of those big categories, the timing is likely not now in terms of making smart investments that deliver meaningful returns or LPs.”
Consumer Tech Startups Are Binary; Entry Valuation Does Not Matter
“Consumer companies are binary. They work or they don't work. And when they work, it just really doesn't matter what your entry price is.”
Snapchat Was the Last Breakout Consumer Tech Company, Says Feng
“The last breakout iconic consumer company that's proven today is Snapchat, and that launched in 2011, so it's been almost six years since we had that level of success on the consumer side”
Autonomous Tech Is Overhyped, Climate Tech Is Underhyped
“Most hyped, I would say autonomous. Autonomous everything. We've got autonomous chairs, we have autonomous water bottles, everything is autonomous these days. Under-hyped, climate change. I wish that we would pay more attention to the great things coming on ar…”
John Doerr Answered Flipboard Support Emails During Launch Crash
“I remember at Flipboard, for example, when the service first launched, The load was so tremendous that it actually took down the back end for a few weeks, and our board member John Doerr came by and actually answered customer support emails all night. He even …”