Assertion certainty 4/5 debate potential 1/5

Smartphone wars created the low-cost component supply chain for consumer IoT

Avidan Ross · 20VC: Why The Engineer Will Replace The MBA As CEO, Why The Peace Dividends From The Autonomous Car Wars Will Generate More Value Outside of Transport & Why Old and Boring Industries Are The Most Exciting To Build In with Avidan Ross, Founding Partner @ R · Nov 5, 2018 · at 8:31

Avidan Ross, Founding Partner at Root Ventures, explains how intense corporate competition creates tech 'peace dividends' that drastically lower component prices for new startups.

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“Because of the smartphone wars, the war between Apple and Samsung and Google and Nokia and Blackberry, a lot of the components that you find in a... Everyone was trying to get a low-cost camera, low-cost accelerometers, low-cost Bluetooth chips and Wi-Fi chips, and what that led to was a very robust supply chain to get all of the components, and people started putting those components together to create other products. You know, one might say that Nest is a perfect example of the same exact thing.”

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