Matteo Franceschetti's rule of seven touch points for converting buyers
Matteo Franceschetti · Matteo Franceschetti: The Ultimate Hiring Playbook: Five Questions to Ask Every New Hire | E1084 · 20VC with Harry Stebbings · Nov 20, 2023 · at 13:38
Matteo Franceschetti, co-founder and CEO of Eight Sleep, explains his marketing heuristic for multi-channel customer conversion.
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“So we call it the rule of the seven touch points. So it's another rule I came up with, which is substantially you want to surround your customers and you want them to see your brand seven times before they pull the trigger.”
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More from Matteo Franceschetti
Franceschetti: AI bots replaced Eight Sleep's email team and generate $100M
“Within three days, she was able to build multiple bots that now run all our email marketing. And so now we have a team of zero and email marketing makes Close to a hundred million.”
Franceschetti: Eight Sleep engineers stopped writing code a year ago
“Well, our engineers stopped coding around a year ago, so since then they didn't code.”
Franceschetti predicts Eight Sleep will hit $1B revenue with 250 people in three years
“Two 50 people making a billion.”
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“Well, I don't think if a kid is born now, by the time they are 20 years old, they will ever work. By then, I think AI will be at a point where humans don't work.”