Noah Weiss is the Chief Product Officer of Slack. He reflects on Slack's decision to keep Slack Connect in beta for two years instead of rushing it to market.
“And I think frankly, especially given the competitive backdrop there, I think if we had not rushed it, but expedited into market back before there were more products that, you know, people were starting to use or get for free as defaults. And back when I think kind of the ubiquity of Slack was something that felt like maybe inevitable. This could have created enough gravitational pull where our existing customers who love it just forced the rest of the world to come use it with them.”
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Insight
Weiss: Small-scale product acquisitions do not accelerate time to market
“When they were trying to actually buy a product, I think you're right. I think often the thing we've learned is that it doesn't actually decrease time to market. You might bring in expertise and that's a good reason to do it, but that's at least what we've lea…”
Noah WeissJun 16, 2023▶ 47:01Noah Weiss: How to Master Product-Led Growth; Scaling PLG to Enterprise at Google & Slack | E1026 · 20VC with Harry Stebbings
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“I think this is a knock on, I think sometimes folks have only worked at large companies is you have so much tailwind, you have so much momentum, you're so much distribution. You don't learn how to manufacture that from scratch, or you don't know how to turn th…”
Noah WeissJun 16, 2023▶ 3:29Noah Weiss: How to Master Product-Led Growth; Scaling PLG to Enterprise at Google & Slack | E1026 · 20VC with Harry Stebbings
Insight
Weiss: Product-market fit is dynamic and must be continually renewed
“But I think the thing I took away was that product market fit. People talk about it like it's a binary thing. You unlock it, and then you have it forever. And I actually think a much more accurate model is that you unlock product market fit, you get to maintai…”
Noah WeissJun 16, 2023▶ 4:17Noah Weiss: How to Master Product-Led Growth; Scaling PLG to Enterprise at Google & Slack | E1026 · 20VC with Harry Stebbings
Disclosure
Weiss: Slack uses manual spreadsheets to track executive quarterly priorities
“We wind up solving this like most people do at the end of the day, you use spreadsheets. So we have a Monday meeting, PD Monday meeting, as we call it, where like literally we just review in a spreadsheet, super manual process, but the top priorities for the q…”
Noah WeissJun 16, 2023▶ 22:16Noah Weiss: How to Master Product-Led Growth; Scaling PLG to Enterprise at Google & Slack | E1026 · 20VC with Harry Stebbings
Insight
Weiss: Guided multi-step flows with more clicks outperform minimal clicks
“In enterprise software, often more clicks can be okay because you bring people along. So a guided flow where you're only making one decision per screen can actually perform a lot better.”
Noah WeissJun 16, 2023▶ 25:46Noah Weiss: How to Master Product-Led Growth; Scaling PLG to Enterprise at Google & Slack | E1026 · 20VC with Harry Stebbings
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