Brian Halligan: Direct listings are risky unless you're Google or Facebook
Brian Halligan · Figma's 250% Pop - The Greatest IPO Mispricing Ever? Meta & Microsoft Blowout Quarters: Broken Down · 20VC with Harry Stebbings · Aug 7, 2025 · at 16:47
Brian Halligan, co-founder and Executive Chairperson of HubSpot, discusses IPO strategy and why paying banker fees for traditional listings is worth it for most companies.
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“I think the direct listing is like, you're a little bit scared. You're not going to get those long loneliness. You're not going to properly market it to them. And it's seven percent to the bankers in the grand scheme of things. It's not that much. I think it's risky unless you're Google or your Facebook.”
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