Mukherjee: Post-conference dinners yield higher ROI than sponsoring booths
Ishan Mukherjee · 20Sales: How the Best Sales Teams Use AI to Win Enterprise Deals | Sales Teams Will Be Dramatically Smaller | How to Ramps Sales Reps Way Faster | Why Unpaid Design Partners are BS | Why this Generation of Sales is Soft with Ishan Mukherjee @ Rox · Apr 4, 2025 · at 10:20
Ishan Mukherjee, CEO of Rox, shares event strategy advice for enterprise sales teams based on learnings from former Twilio executive Manav.
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“The dinner after the event around the conference is a lot better than the conference itself. Right. So like the best thing to do is take your dollars. We still did the events. Just don't do the booth. Don't do like the one of a hundred sponsors. Just have an amazing baller dinner right after. Have an authentic conversation.”
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