Modern ad arbitrage requires Wall Street-style black-box trading systems
Clark Landry · 20 VC 012: Angel Investing, Accelerators and AdTech with Clark Landry · Feb 18, 2015 · at 2:27
Clark Landry, early AdTech entrepreneur and angel investor, contrasts the early days of online ad arbitrage with contemporary sophisticated ad tech operations.
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“I mean, at this point, you know, if you want to try and do internet arbitrage you know, most of the most successful guys are using, I mean, Borderline Wall Street style, like, black box trading systems. Back then, you could literally go on a commission junction, you know, grab a CPA affiliate offer, buy some, you know, buy some ads on Washington Post on a CPM basis, and actually make money doing it on a one-to-one basis.”
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