Robinhood spent zero dollars on marketing for years after launching
Rick Yang · 20VC: The Robinhood Memo: The Early Metrics That Showed Robinhood was a Breakout Company, The Cost Structure of Robinhood in the Early Days and Why it is a More Efficient Business than eTrade & How Vlad Has Developed as a Leader Over Time with Rick Yang a · Jan 28, 2022 · at 9:43
Rick Yang is a partner at venture firm NEA. He describes Robinhood's early organic user acquisition dynamics following its initial product launch.
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“There were many, many years from the launch of this company where they didn't spend a dime on marketing and they just kept increasing that account number and engage customers.”
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