Kansu: Traditional product specs and linear PRD processes are dead
Cem Kansu · 20Product: How Duolingo Build Product 10x Faster with AI | Duolingo's Biggest Lessons on Paywalls, Push Notifications and In-App Purchases | Why Small Teams are the Future of Product | Why PMs Will Become Extinct with Cem Kansu, CPO @ Duolingo · Jun 20, 2025 · at 19:39
Cem Kansu is Chief Product Officer at Duolingo. He is describing how instant AI prototyping invalidates traditional middle-layer product management documentation.
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“Specs, like, you know, companies write product specs that like go from someone's idea that turns into a product spec, and then that goes into design, that goes into engineering. This process is like dead. Like, why would you write specs if you can go from your idea To an exact prototype. So this whole middle assembly line of creating product is a dead process.”
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