Enterprise drone users care about actionable answers, not technology implementation
Ben Marcus · 20VC: What Is The Right Drone Investing Strategy, The Catalyst That Will Take Drones to 100s of Millions & Will Amazon and Google Win The War of The Airspace with Ben Marcus, Founder & CEO @ Airmap · Jan 5, 2018 · at 14:02
Ben Marcus, founder and CEO of AirMap, discusses how drone software companies must pitch enterprise clients by solving operational tasks simply.
0:00 / 0:15exact quote · 15.3s
720p mp4 · rendered on demand · StarZero watermark
“Enterprises want answers, right? They don't want complexity. They want to be able to know, you know, exactly how much rock is in this pile of rock or where is vegetation encroaching on my power lines? Those are the results that they want. They don't really care how the data is collected. So it has to be very boring.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ben Marcus
DJI is the only commercial drone company generating meaningful revenue
“There's not a lot of money being made yet in drones, you know, with the exception of the military market. The only company really making any revenues is, is DJI. And even that is quite small.”
B2C drone services represent the largest long-term market growth opportunity
“Where this becomes really exciting is really where it goes B to C, which is, you know, I take delivery of a package or I fly to work on a flying car. And that's where drones are really going to touch hundreds of millions or billions of people. And I think that…”
The US Army banned DJI drones over cybersecurity concerns
“There was a report earlier this year that the U.S. Army stopped using DJI products because they were concerned about cybersecurity and things like that.”
Mega drone businesses will not emerge from narrow enterprise vertical software
“And that's a great way to start building a decent business, but I don't think it's where the mega businesses are going to be created.”
Intel and Qualcomm investments will reduce drone hardware consolidation around DJI
“I think that's going to change over time. You know, we're seeing more and more investment from chipset makers like Intel and Qualcomm trying to make it easier for more OEMs to bring drones to market. We're seeing significant contributions to open source flight…”