Carter: Quantified Self Apps Lose Subscription Value After Two Months
Phil Carter · Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings · Sep 20, 2024 · at 43:05
Phil Carter, growth advisor, explains why early health and fitness tracking subscription apps struggle with long-term retention.
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“In many cases, after I see a month or two of my data, I kind of know, okay, these are the things that lead to better sleep, and these are the things that lead to better fitness metrics like HRV or resting heart rate or whatever the case may be. So the value diminishes over time, Which means my likelihood to keep paying for that subscription starts to go away.”
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