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Fontana: Systems of Intelligence Capture Real-Time Unstructured Data Exhaust

Ash Fontana · 20VC: Ash Fontana on The 5 Core Characteristics That Make Data Valuable, What VCs Can Learn From Italian Craftsmen and Howard Marks & The Importance of Vertical Integration In Scaling Today · Nov 18, 2019 · at 14:12

Ash Fontana, Managing Director at Zetta Venture Partners, defines the core technical distinction between traditional systems of record and AI-first systems of intelligence.

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“A system of record gets data in a structured form as it's manually entered by a human sort of after the fact in like instruction fields, so like a CRM or an ERP or something like that. A system of intelligence gets data usually in unstructured form, and it's automatically collected by machines as data exhaust as the product is used.”

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