Dash: Dubsmash intentionally avoided leaderboards to protect new creators
Suchit Dash · Suchit Dash: Scaling Dubsmash to 43M Users, Battling TikTok & Joining Reddit | E1060 · 20VC with Harry Stebbings · Sep 13, 2023 · at 31:36
Suchit Dash, former cofounder of short-video app Dubsmash, explains the design philosophies behind scaling the platform to 43M users.
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“So for us, we were always careful about ever showing things like a leaderboard or ever showing, Hey, here are the top 10 creators on Dovesmash. We always wanted to make it feel like Dovesmash was accessible and everyone had a shot at being able to be famous.”
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