Yamashita: Dylan Field mapped design Twitter graphs to recruit early users
Yuhki Yamashita · 20Product: Figma CPO on How Figma Builds Products: What Works, What Does Not | How Figma Does Testing and Product Reviews | The Future of Design, Engineering and Product with Yuhki Yamashita · May 16, 2025 · at 38:47
Yuhki Yamashita, Chief Product Officer at Figma, explains how founder Dylan Field seeded Figma's early growth and community advocacy.
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“One of the first things he did was he took design Twitter, he visualized it as a graph, and then figured out which people designers are following the most, and then went to those designers to get feedback on Figma and get them excited about Figma. And that was his strategy.”
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