Franceschetti: Eight Sleep operates a mobile bedroom truck in Silicon Valley
Matteo Franceschetti · Labour, Engineering, Social Media, GrokBots, Cybercabs: 7 Predictions for How AI Changes the World · Sep 12, 2026 · at 14:20
Matteo Franceschetti, CEO of Eight Sleep, describes experiential physical retail experiments used to drive product trials and sales.
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“We created a truck now that goes around Silicon Valley, and so you can book the truck, and it comes to your home, and you can try the product live, so this truck has a bedroom built in, in, in the back of the truck, but now the truck also goes to specific events or to specific areas during the weekend where there are many people, and we are seeing pretty good success”
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