Volpi: Index Ventures will build its brand through founder service, not blogging
Mike Volpi · 20VC: Index's Mike Volpi on Making The Move From Player To Coach, What It Takes To Build Generation Defining Brands & How Europe Really Stacks Up To The US Venture Market · Sep 18, 2017 · at 15:06
Mike Volpi, General Partner at Index Ventures, explains how Index applies its product and brand philosophy to its own venture firm strategy.
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“To index itself, our firm, what we're trying to do is to delight our customers in some sense. And, you know, our, a lot of our portfolio companies are the customers that we serve and by delighting them over time, we're going to build a brand. And it's less about, you know, getting a megaphone out there and writing a million blog posts and tweeting endlessly and so forth. And it's much more, I think about providing a service to those people that you do serve where they refer you to your friends”
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