Conrad: Rippling partner products will have equal distribution to internal SKUs
Parker Conrad · Parker Conrad: How I Got Ousted from Zenefits and Came Back with a Vengence | 20VC #932 · 20VC with Harry Stebbings · Oct 3, 2022 · at 34:51
Parker Conrad, founder and CEO of Rippling, discusses Rippling's platform strategy regarding third-party software partners that compete directly with Rippling's native products.
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“No, I think, I mean, we have a really robust partner ecosystem, and I think you know, our goal is to have you know, companies that we partner with that, that compete against internal rippling products on even footing. And not just in the sense that, you know, you have access to, you know, the integration capabilities but even access to sort of the distribution. And so you know, when I talk about sort of the cross sell efforts that we have and the systems that we have to sort of target and figure out, hey, like this is a company that you know, really ought to be looking at sort of maybe spend management or something like that. Our goal is actually to have, you know you know, companies that are competing with our own internal products that can be a part of that on even footing with our own SKUs.”
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