Sheikha: Careem's B2B SaaS offering flopped because Careem wasn't built for SaaS
Mudassir Sheikha · Mudassir Sheikha: The Meeting that Led to $3.1BN Buyout: The Battle Between Uber and Careem | E1056 · 20VC with Harry Stebbings · Sep 4, 2023 · at 15:20
Mudassir Sheikha is the co-founder and CEO of Careem. He describes Careem's early product failure when trying to sell its software stack to limousine companies.
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“We spent a lot of time building it. We spent a lot of time trying to sell it. We, in fact, even had one large demo company to buy sign up, but that was a miserable flock because we were just not designed to be a SaaS company.”
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