Hire a sales leader before expanding to three or more reps
Kyle Parrish · 20 Sales: When To Hire Your Head of Sales/ First Reps, What To Look for in 10x Sales Candidates, How To Structure The Hiring Process, How To Onboard New Reps Efficiently, How To Set First Quotas and more with Kyle Parrish, Figma's VP Sales · Dec 8, 2021 · at 6:36
Kyle Parrish, VP of Sales at Figma, advises startup founders on when to hire a dedicated sales leader versus individual frontline reps.
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“I think if you have hit some level of product market fit, you're seeing traction. You know that there is a market to go grab, and it's a speed game. And like, we need to go do it fast. And you're like, I think that we can support having five salespeople, even, you know, three salespeople, some number of salespeople where it's not just, Hey, let's hire one Renaissance rep, have them, you know, run down 500 yards, bring back some Intel, tell us what's working, what's not. And then, you know, we'll iterate and improve when you've got some conviction that, Hey, this is a motion that's going to require a sales team. I know that we've got capacity to hire at least let's call it three salespeople go and get That head of sales, go and get that frontline sales manager.”
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